Most people know Lee as the face behind Raffle Master Competitions Ltd, one of the UK’s fastest-growing online competition platforms. But what many people don’t realise is that Lee also runs a personal behind-the-scenes YouTube channel, where he documents the real journey of building multiple brands, managing businesses, and the everyday realities of entrepreneurship.
This isn’t just another polished marketing channel — it’s a raw and honest look at the work that goes on behind the scenes.
More Than Just Raffle Master
While Raffle Master Competitions Ltd is the brand most people recognise, Lee’s channel also follows the growth and development of several other businesses he is involved with.
These include:
Yebe
Website: https://www.yebe.co.uk
Yebe focuses on e-commerce and specialist retail products including electric equipment, marine gear, and outdoor products. The channel shows how the brand operates behind the scenes — from sourcing products to handling logistics and marketing.
One Life Health & Nutrition Ltd
Website: https://www.onelifehealthandnutrition.co.uk
This brand focuses on health, supplements, and wellness products. On the channel, Lee shares insight into product sourcing, brand development, and the realities of operating within the health and nutrition sector.
Diamonds of Cheshire Ltd
Website: https://www.diamondsofcheshire.com
A luxury watch and jewellery supplier that provides many of the prizes featured on the Raffle Master competition platform. The behind-the-scenes videos often show how watches are sourced, inspected, and prepared before appearing on competitions.
The Reality of Building Brands
Lee’s YouTube channel isn’t about pretending entrepreneurship is easy. Instead, it shows the real side of building businesses — the wins, the setbacks, the strategy, and the lessons learned along the way.
Viewers get to see:
• The process of building and scaling online brands
• Day-to-day decision making as a business owner
• How SEO and digital marketing help grow websites
• The logistics of running multiple businesses at once
• The behind-the-scenes reality of the competition industry
• Personal insights into Lee’s entrepreneurial mindset
For anyone interested in brand building, online business, SEO, and entrepreneurship, the channel offers a genuine look into how things actually work behind the scenes.
A Real Look at the Journey
In a world where social media often only shows the highlights, Lee’s channel focuses on transparency and authenticity. It’s about sharing the journey — not just the finished result.
From filming content for competitions, sourcing prizes, developing products, building websites, and managing teams, viewers can see the full picture of what it takes to run multiple businesses in today’s digital world.
Why the Channel Exists
The goal of the channel is simple:
To document the journey of building brands and businesses from the ground up.
It’s also about helping people understand that entrepreneurship is not just about success — it’s about consistency, learning, adapting, and pushing forward.
Follow the Journey
If you want to see what really happens behind the scenes of growing brands like Raffle Master Competitions Ltd, Yebe, One Life Health & Nutrition Ltd, and Diamonds of Cheshire Ltd, Lee’s personal YouTube channel is where it all unfolds.
It’s not just about competitions.
It’s about building something real.
And you get to see it happen step by step.
Make sure you check his channel out @leejokagroup
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